Class Two (Principles of Graphic Design and Colour Psychology) Text and Material
The principles of design
Contrast: Emphasizes the difference between elements, such as color, size, or type. It enhances visual hierarchy by drawing attention to specific components.
Repetition: Involves the consistent use of design elements, establishing a recognizable pattern and reinforcing a uniform visual message.
Alignment: The orderly arrangement of elements creates a clean, sharp design that guides the viewer’s eye.
Hierarchy: Hierarchy in graphic design utilizes several key principles, including size, color, contrast, alignment, repetition, and brightness, to emphasize certain characteristics of the design. It controls those factors in order to show importance within the design as a whole.
Balance: The distribution of visual weight within a design, creating stability and equilibrium, whether symmetrical or asymmetrical.
Space: The area of negative space around and within the design elements, which can be utilized to define importance, create separation, or achieve a sense of lightness and clarity.
Graphic design elements
Line: A fundamental element that can be used to define space, create forms, and guide the viewer’s eye throughout the design.
Shape: whether geometric or organic, adds interest and depth to a design and is used to create visually pleasing layouts and patterns. Learn more about shapes and their meanings!
Color: A powerful design element that evokes emotion, sets the mood, and conveys symbolic associations.
Texture: The perceived surface quality of a design, adding depth and enhancing the sensory experience.
Typography: The selection and arrangement of different types of fonts, enhancing readability and influencing the viewer’s perception of the message.
